Thursday, July 24, 2008
Company...
What's in a name?
Car racers have long known that by drafting two cars can move faster than one. This occurs when the second car follows in the first car's slipstream. The slipstream is the area of least wind resistance behind the first car. As a result, the second car does not have to work as hard to maintain the same speed as the first car.

We think the same is true on a digital track. Technology represents the first car, while you represent the second. Clearly, technology is moving quickly. Your job is to determine where the slipstream lies. By using technology correctly, one can take advantage of the digital slipstream and move forward - faster - easier.

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